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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Brands have long tried to inflate the consumer’s emotional response through manufactured content; some met with great success. Choose emotionally persuasive words appropriate to the action and the emotion. What you’ll find in researching the right words is that emotionally persuasive and impactful words tend to be abrupt.

Sales 145
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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. For example, you may write B2C copy for a product description and B2B copy for a promotional brochure. What Are the Goals of B2B Copywriting?

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Industry fora (agricultural, manufacturing, retail, etc.) Market like Ma Perkins. When unemployment peaked at 24.9%

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Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Just think, in days you can have your website completed promoting your business to the world! What a Professional Copywriter Can Do.

Copy 130
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B2B Marketing with Print Materials

Susan Greene

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. These testimonials are third-party endorsements of your product or service and can be extremely persuasive. They highlight the features and benefits of your products or a product line.

Marketing 130
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

These may be the types of companies that make best-of B2B lists , but today let’s explore another realm in which a physical business you promote is eligible to be marketed both locally and as a B2B. Make each of these pages as unique and persuasive as possible. A travel agency could manage business trips.

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7 steps to writing great copy according to Joseph Sugarman

Credible Content

These days I’m reading multiple books on copywriting , especially on persuasive writing. Sometimes, he claims in the book, he knew more about the product than the manufacturer or the supplier. But, the thermostat that he was promoting, could be easily installed by the customer. Step-by-step guide to writing better copy.

Copy 130