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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Both types of writers use words used online and offline to help people better understand what a business does and help to grow the interest in a product or service. What’s the difference between a content writer and a copywriter? A content writer usually writes to educate, inform, and entertain.

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Powerful B2B Copywriting Strategies That Drive Conversions

Copywriter Collective

While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing. While B2B content marketing is not new, its effectiveness depends on how well the content is written and structured.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Who is the character? What do they want?

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Who is the character? What do they want?

Concept 52