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Doubts about the Department of Justice’s objection to the PRH acquisition of S&S

The Idea Logical Company

By acquiring Simon & Schuster, which PRH is attempting to do, they would widen their lead over Harper as the biggest player in the market. The US Department of Justice has chosen to oppose the merger that would give PRH an even more commanding share of the US commercial book market.

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Tips for Retailers Looking to Clear Excess Stock

Blogtrepreneur

To create a sense of urgency among your customers, try marketing it as a flash sale or even offer “buy one, get one free” deals. However, with the high cost of warehousing and not being able to store fresh stock because you have too much outdated or surplus stock, selling old stock at a slight loss can make good business sense.

Retail 59
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People Round-Up, Mid-November 2022

Publishing Trends

McAveney has been working as Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. At Open Road, Peter McCarthy has become Chief Marketing Officer, succeeding Mary McAveney. Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Avery Cook joins as Marketing Associate.

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The 11 Best Dropshipping Tools

Neil Patel

Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. This model is popular (in fact, 23% of online sales are fulfilled through dropshipping ) because it allows e-commerce businesses to focus on what they do best, marketing and selling products without worrying about logistic issues.

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Neil Patel

After you’ve figured out your MOQ formula, do your market research. See what your competitors are offering and confirm a high enough demand before you start spending money on things you can’t recover, like warehousing. Move Old Stock With Flash Sales. What happens if your stock isn’t moving?

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SEO Forecasting in Google Sheets

Moz

Statistical forecast based on historical data, when you extrapolate from previous trends and seasonality to see what would happen if everything remained constant (same level of marketing activity by you and competitors, etc.).

SEO 73
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Tips For Selling And Marketing Your Books Direct To Readers

The Creative Penn

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. Thomas Umstaddt Jr interviews Joanna Penn on the Novel Marketing Podcast covering tips for publishing, selling, and marketing direct to readers.