article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

They want a promotion, they want a less stressful workday, they want happier customers. It’s an effective persuasive writing technique for marketing copy and content. Tie your product, service, or solution back into that real desire. If they’re in the early stage of your marketing funnel your reader doesn’t want your product yet.

Concept 52
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

They want a promotion, they want a less stressful workday, they want happier customers. It’s an effective persuasive writing technique for marketing copy and content. Tie your product, service, or solution back into that real desire. If they’re in the early stage of your marketing funnel your reader doesn’t want your product yet.

Concept 52
article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New. On the KISSmetrics blog, we understood the impact of using persuasive words to convince users to join our email campaign. Stick to your promise and your conversion rate will be high. Conclusion.