The Idea Logical Company

JUNE 20, 2021

Before 1995, publishing and retailing were the province of entities that did it in a businesslike way, usually for profit but always within an organizational structure dedicated to their publishing or retailing activity. Wall Street might also have been seduced by another unique feature of their model: positive cash flow on sales.

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Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70

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The Creative Penn

JANUARY 22, 2024

Today's show is sponsored by Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. But first up– Tell us a bit more about you and how you got into writing and self-publishing. Just go to www.draft2digital to get started. I'm so excited.

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Credible Content

SEPTEMBER 12, 2022

For example, you publish lots of content and spread it using channels like Google, LinkedIn and Instagram. Hence, you can see that the slippery slide or the slippery slope can also exist in the form of your sales or marketing funnel. Is slippery slide in copywriting just about an ad or web page? Not necessarily.

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Neil Patel

APRIL 20, 2021

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

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Make a Living Writing

JULY 5, 2023

Writers are often told to keep their day job until book sales take off, but what if you could find a day job in the industry you love? If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. Not all book publishing jobs include this aspect.

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Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

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The Creative Penn

JULY 17, 2023

What are the pros and cons of traditional publishing vs self-publishing? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Those have been subsequently self-published, indie published by me.

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Express Writers

NOVEMBER 8, 2022

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis.

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Ann Handley

NOVEMBER 18, 2023

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Any sales copy should sound like the product it’s promoting. (Except me and parallel parking. I’m lying about that; I’m actually already very, very good at it.)

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Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

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Kristi Hines

MARCH 17, 2024

It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! Affiliate Networks & Marketplaces Affiliate networks and marketplaces let publishers search for affiliate programs from vendors that range from small businesses to Fortune 500 companies.

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Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Knopf Doubleday Publishing Group , Ciara Tomlinson joins Pantheon as an associate publicist. She was previously at St.

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Publishing Trends

FEBRUARY 6, 2024

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. Previously, she was the VP and general manager of Ingram Publisher Services. See Promotions, below, for changes at Ingram. Atria says the line will continue to operate under a new publisher.

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Publishing Trends

MARCH 19, 2024

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Marisa Nakasone has joined Knopf Doubleday Publishing Group as designer. Cassie Gitkins has joined Random House Publishing Group as production editor.

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Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher.

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The Creative Penn

JANUARY 22, 2023

I want to come back on the waiting to win the lottery thing because I feel that that actually has a parallel in publishing, in that people are like, oh, well, this one book, if I just get the agent, if I just get the book deal, if I just get the film deal, or the TV deal, I will make a million , and I can retire.

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Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Megan Pagano , director of sales analysis will report to Hanas. Marc Dauphin has joined as recruiter, HR.

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Pronto Marketing

AUGUST 4, 2022

Are you struggling to convert web visitors and sales leads? Watch our webinar recording or read further to discover how effective case studies can help boost sales for your business. Add a popup (optional) A non-intrusive popup linking to your case study page can be very helpful in filtering site visitors through your sales funnel.

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Publishing Trends

MAY 6, 2024

At Macmillan Publishers , Madeline Winter has joined as sales and business development specialist at Macmillan. Jessica Sorentino has joined as senior marketing and diversified sales manager at Macmillan. HarperCollins has announced Mary Beth Thomas , the VP and director of independent retail sales, has left the company.

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Publishing Trends

DECEMBER 19, 2023

Happy Holidays from the Editors PEOPLE At Simon & Schuster , Judy Clain will be joining on January 16 as SVP and publisher of the relaunched Summit Books Imprint , reporting to CEO Jonathan Karp. At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House.

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Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

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Publishing Trends

JANUARY 8, 2024

At Berret-Koehler Publishers , Praveen Madan joins as CEO and publisher. Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. At Blackstone Publishing , Mike Heuer has joined as national sales manager.

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Publishing Trends

MAY 20, 2024

PEOPLE Columbia Global Reports has announced that founding publisher Camille McDuffie will retire in June; Jaime Leifer , VP associate publisher of PublicAffairs/Hachette , will succeed her in the role. Ric Pychewicz , formerly academic sales data analyst at Bloomsbury , has joined as associate demand planning manager.

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Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December.

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Publishing Trends

APRIL 23, 2024

PEOPLE At Hachette Book Group , Diana Venitmiglia has joined Balance as executive editor, reporting to publisher Nana Twumasi. At HarperCollins , Jefferey Chin has joined as sales analyst. At Atlantic Books , due to restructuring, nonfiction publishing director Poppy Hampson has left the company. At Arcadia Publishing , J.

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ProBlogger

SEPTEMBER 15, 2022

The post Why Are Your Affiliate Promotions Not Converting? I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monetize that readership lately by doing some affiliate promotions on that blog. The problem – nobody is buying anything that they promote.

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Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. She will continue to be publisher of Harper Wave until March 31.

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Content Powered

JULY 22, 2022

The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.

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Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. At Simon & Schuster , Elizabeth Huang has joined Simon & Schuster Children’s Publishing as a digital marketing assistant. At William B.

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Publishing Trends

DECEMBER 4, 2023

, Palazzo Editions , Ad Lib Publishers , Mardel Books , and Pimpernel Press. He previously was the CEO of The Quarto Group until 2018 and the co-founder of Welbeck Publishing Group until late 2022 where it was then sold to Hachette UK. The position was previously held by Amy Einhorn who is now SVP and publisher of Crown.

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Publishing Trends

MAY 23, 2024

Followin g an introduction by NYU host and Associate Dean of NYU SPS Center for Publishing and Applied Liberal Arts, Andrea Chambers , and AALA’s Jennifer Weltz , the kickoff panel featured S&S ’s Jon Karp, Scholastic ’s Peter Warwick , Abrams ’ Mary McAveney and Baker & Taylor ’s Aman Kochar.

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ContentWriters

FEBRUARY 1, 2023

In this post, we’ll go over how SEO content can help your eCommerce business drive sales. How Do I Optimize eCommerce Content for Sales? Use the following SEO content tips to help you optimize your eCommerce sales: Product Descriptions eCommerce customers don’t get to feel, smell, hold, etc.,

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Publishing Trends

JANUARY 16, 2024

She first joined S&S in 2008 after three years as publisher of Rodale Books. Kaitilin Harri has been named senior director of publishing at William Morrow. Jim Dassise, the western region business manager for Arcadia Publishing has left. Cindy Yen has joined as as online and digital sales coordinator.

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Publishing Trends

JANUARY 19, 2023

Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. Sara Bershtel , previously SVP, Publisher at Metropolitan Books , joins Penguin Press as Editor-at-Large. Dale Wilstermann joins Dexterity as Executive Sales Director. He was previously CFO at Macmillan.

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The Idea Logical Company

SEPTEMBER 12, 2022

That summary alone should help any other publisher that thinks they have a fully automated marketing system decide whether they’re comparable. That is also an automation-assisted exercise and it results in improved metadata that the publisher is free to use for their own marketing efforts.

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