The Idea Logical Company

NOVEMBER 16, 2021

There are, at this moment, still five US commercial book publishers of mega-size. Successful commercial trade publishing was built on taking efficient advantage of the extensive retail network. The publishers who maximized the opportunities presented by the increased shelf space grew right along with it. Except for St.

Warehousing 100

Warehousing Retail Publisher Publishing 100

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Penguin Workshop , Celina Sun joins as Assistant Editor.

Art Director 78

Art Director Warehousing Editorial Recruitment 78

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. In addition, to get an accurate idea of seasonality, you’d need to have been warehousing your Search Console data for at least a couple of years. Posted by Tom.Capper.

SEO 73

SEO Warehousing Keywords Copy 73

The Idea Logical Company

OCTOBER 26, 2021

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

Publisher 130

Publisher Publishing Publishing Warehousing 130

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. Thomas Umstaddt Jr interviews Joanna Penn on the Novel Marketing Podcast covering tips for publishing, selling, and marketing direct to readers.

Marketing 86

Marketing Warehousing Education Sales 86

Backlinko

AUGUST 17, 2023

Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion. Monetization Here, you’ll find reports on how user engagement translates to monetization.

Landing Page 79

Landing Page Ads Engagement Warehousing 79