Remove 2001 Remove Audience Remove Brand Remove Collaboration
article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95
article thumbnail

Unlock Better Reach: Bridge the Gap Between Online and Offline Activities

Jane Friedman

Today’s post is an excerpt adapted from Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson ( @beckyrbnsn ). Someone who has influence online but not offline is a master of branding. People in this group are positioned to create the biggest possible audience and lasting impact for their work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What You Can Expect From AI Content in 2023

BKA Content

That means, currently, these instant blogs may become instant destroyers of your brand credibility and online presence. A computer program that can generate human-like content in minutes feels like something straight out of 2001: A Space Odyssey.

Content 90
article thumbnail

AI Content Exposed: The Truth Behind AI Bots in 2023

BKA Content

That means these instant blogs can become instant destroyers of your brand credibility and online presence. A computer program that can generate human-like content in minutes feels like something straight out of 2001: A Space Odyssey.

Content 87
article thumbnail

How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Enterprise content marketing is an exercise in collaboration. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Videos for the brand website and social channels. The meeting between Dale Sr.