Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)
Neil Patel
FEBRUARY 11, 2021
Just look at Facebook’s audience growth since late 2008. The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. In other words, for every 100 interactions with your Facebook ad, nine will convert into a lead or sale.
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