Remove 2004 Remove Blog Post Remove Copywriting Remove Sales Copy
article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. Mayer et al.,

Writing 187
article thumbnail

7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. For some sites, the going rate for a blog post is $10, or even less! Apple reduces that consumer confusion by simplifying their web and sales copy. Apple is one of those brands for me.

Retail 141