Men With Pens

JANUARY 19, 2010

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. Like a NORMAL person.

Copywriter 110

Copywriter Copywriting Hospitality Copy 110

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52

Copy Freelance Copywriter Copywriting 52

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriter Copywriting Storytelling 48

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.

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Sales Copy Copy Sales Writing 44

Men With Pens

JANUARY 12, 2012

I have no clue why bloggers generally insist on tiny, bland photos. Post by Demien Farnsworth Imagine Jakob Nielson as a feisty, flamboyant copywriter - that's about as close as you'll ever get to Demien Farnsworth. How to Stop Writing Boring Blog Posts first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Blog Post 69

Blog Post Post Writing Blog 69

Men With Pens

JULY 29, 2012

Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Forget that – it’s absolutely fine to use contractions in blog posts, pages of web copy, sales copy and so on.

Blog Post 90

Blog Post Writing Post Sales Copy 90

Men With Pens

APRIL 18, 2010

There’s a growing trend around longtime bloggers: newbie mistakes. There’s a growing trend around longtime bloggers: newbie mistakes. Producing Lackluster Content This is perhaps the most common problem among longtime bloggers. Newer bloggers saw this tool and decided to throw it in there. Afraid not.

Blogger 59

Blogger Copywriter Copywriting Portfolio 59

Men With Pens

AUGUST 14, 2011

You should improve your web copy. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. Damn Fine Words: The Writing Course that Gets Business Results first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. You should blog. You should write sales letters.

Writing 49

Writing Content Creation Copy Copywriter 49

Men With Pens

JANUARY 3, 2012

Write compelling website copy to land clients and sales. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. Damn Fine Words Writing Course: Now Open to New Members first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. No one tells you how.

Writing 43

Writing Content Creation Copy Copywriter 43

Men With Pens

JULY 1, 2012

Readers have shown that they enjoy the medium, but thus far digital flipbooks haven’t yet reached their full potential as a means for bloggers to interest their audiences. Say you’re looking to boost email subscriptions – something all bloggers spend a disproportionate amount of time toiling to achieve. and images. Leave a Comment!

Freelance Copywriting 57

Freelance Copywriting Search Engine Optimization Copy Editor Blog 57

Men With Pens

DECEMBER 8, 2009

Written by Taylor - 39 Comments This discussion we’ve been having about whether bloggers should get paid for their work is fascinating, and I think it’s pretty great that the whole MwP community here has been so level-headed and thoughtful about it. To hear them tell it, bloggers who don’t give it away have turned positively abusive.

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Blogger Post Publisher Publishing 48

ProBlogger

MARCH 20, 2017

In today’s lesson, I want to talk about finding a job as a blogger – particularly how to apply for a blogging job. Back in 2006 I noticed I started getting a lot of two types of emails: People wanting to hire bloggers would email me asking if I knew anyone suitable for a blogging job that they had.

Proofreader 32

Proofreader Blog Blogging Advertising 32

ProBlogger

JUNE 30, 2012

In 2006 I opened my first copywriting business, sans blog. My blog is entirely responsible for my success in the copywriting industry. Typically I post around two to three times a week, but I have a dirty little secret to share: While the bread and butter of my business is copywriting, I don’t blog about copywriting.

Consulting 41

Consulting Blog Blogging Copywriter 41

Men With Pens

JUNE 23, 2010

She’s more like a Featured Blogger ’round here at the Pen Men Palace. Well, she would have been, except she called copywriters vanilla. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), It’s no accident that several great bloggers also write fiction. I’m hurt.

Writing 64

Writing Copywriter Copywriting Blogger 64

Men With Pens

JULY 14, 2010

The world is full of dreaming writers who have heard golden stories of the great beyond (working full time as a well-paid freelance copywriter) but who have yet to make the mysterious transformation from mere mortal to freelance god. IDENTITY It’s not enough to be a copywriter. You can’t tell one from the other.

Freelance 66

Freelance Copywriter Copywriting Freelance Copywriting 66

Men With Pens

MARCH 23, 2010

Why don’t you answer a couple of questions for us about who you really are, and we’ll use that information to make your web copy sound more like you? They don’t know the reasons, or they don’t have the ability we have to work them into their own web copy. Then you can go put that voice into the web copy. Make a note.

Copy 61

Copy Copywriter Copywriting Social Media 61

ProBlogger

MARCH 20, 2017

In today’s lesson, I want to talk about finding a job as a blogger – particularly how to apply for a blogging job. Back in 2006 I noticed I started getting a lot of two types of emails: People wanting to hire bloggers would email me asking if I knew anyone suitable for a blogging job that they had.

Proofreader 20

Proofreader Blog Blogging Advertising 20

Men With Pens

MAY 9, 2010

The never-fail secret to making sure your client is thrilled with the web copy you write 99.999% of the time. Contained within this word is the secret to web copywriting that knows the heart and mind of your client – yea! Why You Should Use a Questionnaire Questionnaires don’t just work for web copywriting services.

Copywriter 52

Copywriter Copywriting Copy Projects 52

Men With Pens

APRIL 25, 2010

Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Reorganize your GTD folder. If for no other reason, do it for the irony. He really wants you to visit his blog today.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Copywriters can advance to Creative Director positions, for example. Enjoy – it’s a good one! Hell yeah Nice post.

Freelance 60

Freelance Writing Creative Director Copywriter 60

Men With Pens

MARCH 18, 2010

With summer break coming up and me not having to teach, I plan on spending a great deal of my time working on finding a way to make a living with my writing, fiction and copy. The response was pretty overwhelming. Professor Beej ( @professorbeej ) March 18, 2010 at 11:56 pm I would simply adore being able to pay for this kind of course.

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Copywriter Copywriting Copy Portfolio 42

Men With Pens

MAY 11, 2010

All copywriters and graphic artists welcome. Since I’m sadly short of copywriting clients at the moment (I blame my almost-nonexistent promotional efforts for this), I’ve been concentrating on fiction lately. Even if I´m not one of your copywriter-followers I come here almost every day for good stuff, just because. ;D

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Copywriter Copywriting Entertainment Projects 43

Men With Pens

MAY 23, 2010

Speaking of links, if you have an ugly website with horrible copy that doesn’t reflect your skills, please don’t tell us. A poor-copy website with a tacky, broken design is kind of like pulling down your pants – at the wrong time. Get your copy today. DON’T point to a really bad website. We have this.

Freelance 55

Freelance Copywriter Copywriting Portfolio 55

Men With Pens

APRIL 22, 2010

They say that good marketing depends on catchy headlines, great copy, and solid branding , and it does. What “They&# Aren’t Saying Write headlines and copy. What does it take, mentally, for you to write million-dollar headlines , bold copy, and recruit affiliates? Get branding. Find affiliates. All of that, yes.

Marketing 62

Marketing Creativity Copywriter Copywriting 62

Men With Pens

APRIL 15, 2010

If you’ve been writing within the same area for a while (copywriting, or blogging, or fiction, maybe) try comparing an older piece you wrote with something new written recently. This is where bloggers get a head start: if you have a blog, you have a good reason to put fingers to keyboard on a regular basis. Spot the differences?

Writing 73

Writing Copywriter Copywriting Writer 73

Men With Pens

FEBRUARY 23, 2010

Usually copy comes in nice bite-sized chunks: a webpage, a blog post, an article, a press release. 18 Responses to “How to Organize Huge Copywriting Projects&# Comments Read below or add a comment. Little ebooks. About the amount of information you’d get in five decent-lengthed blog posts. Actual books. For publication.

Projects 51

Projects Writing Copywriter Copywriting 51

Men With Pens

MARCH 11, 2010

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. You can spruce up the conversion rate of their existing site content and sales copy.

Blog 51

Blog Blogging Sales Copy Freelance 51

Men With Pens

JANUARY 12, 2010

However, as both a Blogger and someone who takes her daughter to swimming coaching five times a week, you sometimes wonder why you do it. Yeah, handwriting has its advantages, especially if you do a lot of “creative&# writing, such as novels, short stories, ad copy, blogging, etc. The more you do it the better you are.

Creativity 62

Creativity Copywriter Copywriting Writer 62

Men With Pens

APRIL 11, 2010

Reply susan ( @susanfinch ) April 12, 2010 at 8:42 pm It sounds like he needs a website and branding that isn’t just like everyone else, that’s not a typical splash page with a formulated copy deck of info. One of the best copywriters I’ve seen lately is Copylicious, clean, quirky copy with something interesting to say.

Website 63

Website Copywriter Copywriting Electronics 63

Men With Pens

APRIL 29, 2010

Bloggers and site editors, especially at top-tier outlets, are generally busy people. Should You Write Your Own Copy? The blogger had solicited guest posts – and received quite a few. I think the blogger in question appreciated the email and my tone – and ended up posting my piece sooner than planned.

Post 48

Post Writer Blogger Publisher 48

Men With Pens

NOVEMBER 22, 2009

Oh, hang on, I do write on the web, just not a CopyWriter. Should said person who may have or may not have purchased something in the past present a receipt via email to Mr. James Pen Man (who of course does not exist either), said person would receive a beautiful, lovely free copy of the ebook that doesn’t exist.

Freelance 48

Freelance Copywriter Copywriting Writer 48

Men With Pens

FEBRUARY 28, 2010

You could write new copy to draw readers in closer and get them hiring you more. Secrets of Writing Killer Copy Reply Giulietta Nardone ( @giuliettaspeaks ) March 1, 2010 at 9:12 am Hi James, Excellent advice about when to say yes and when to say no. Pick a project that will help further your success. Jodi Kaplan´s last blog.

Freelance 63

Freelance Projects Portfolio Copywriter 63

Men With Pens

DECEMBER 10, 2009

You and I understand the term stakeholder, but to someone running their own copywriting business, they could conjure of images of Buffy the Vampire Slayer. At least I invoice upon submission of draft copy, so that’s not a worry. PM Hut – I don’t disagree that it is an oversimplified definition. Powered by frugal

Projects 53

Projects Management Freelance Copywriter 53

Men With Pens

APRIL 1, 2010

Just don’t lose site of the fact that you earn money as a freelancer and not as a blogger. Corbett Barr is an website traffic consultant, entrepreneur and blogger. It sounds more relevant to a semi-established blogger/freelancer, but they’ve probably read this stuff a million times on other blogs anyway.

Freelance 55

Freelance Portfolio Consulting Blogger 55

Men With Pens

APRIL 4, 2010

If you decide you need a website or blog with the perfect look to attract new customers and killer copy that hooks them, draws them in and gets them saying yes, contact us at Men with Pens today. Come to think of it, we’re all consultants (bloggers) anyway. We can help. Like you said, there’s a consultant for everything.

Consulting 51

Consulting Freelance Portfolio Contractor 51

Men With Pens

FEBRUARY 21, 2010

Frank ( @[link] ) February 22, 2010 at 4:27 am I think it’s really interesting to look back at copy that you have written. I know the feeling about having written something years ago – one that comes to mind is a short story of the theft of a spoon – and wishing we had that copy today.

Freelance 48

Freelance Consulting Copywriter Copywriting 48

Men With Pens

MAY 30, 2010

Allow me to demonstrate in a fictitious piece of sales copy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. If your web copy is putting your visitors to sleep, contact us today. That rockstar feeling? That’s one hell of an emotional benefit. Nor would she want to.

Education 56

Education Copywriter Copywriting Sales 56