Men With Pens

FEBRUARY 23, 2010

Usually copy comes in nice bite-sized chunks: a webpage, a blog post, an article, a press release. Post-its are good for this too, they make concepts seem more concrete. We’ve also had requests for manifestos, white papers, and from one particularly memorable client, three books. Actual books. For publication. Powered by frugal

Projects 51

Projects Writing Copywriter Copywriting 51

Men With Pens

JUNE 6, 2010

I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. One of the greatest help to me in breaking through my stiff, “this is business’ muse was participating over at Creative Copy Challenge. I couldn’t write. Well, that’s not entirely true. I could write. Not blog posts, though.

Writer 69

Writer IT Creativity Freelance 69

Men With Pens

JANUARY 19, 2010

Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. If you want to explain something – anything – to the people reading your copy, do it fast. And Inigo is absolutely right.

Copywriter 110

Copywriter Copywriting Hospitality Copy 110

Men With Pens

DECEMBER 15, 2009

James and I do the same kind of writing, and our male clients have been absolutely thrilled with the copy that both of us have written. I can’t think of another word that works nearly so well to create a total understanding of that concept and I’ll be darned if I’m going to leave all the rockin’ words for the dudes.

Freelance 58

Freelance Copywriter Copywriting Writer 58

Men With Pens

JANUARY 16, 2010

Write better copy for it. We get the general concept of the site. There, on the seat next to him, was a copy of The Tipping Point. Spiritually, ecumenically, grammatically." - Captain Jack Sparrow Home | Services | About | Comment Policy | Disclosure | Contact Copyright © 2006 - 2010 30 Sous Zero Inc. Not yours – theirs.

Engineering 42

Engineering Keywords Copywriter Copywriting 42

Men With Pens

DECEMBER 8, 2009

Paying for content is a new concept so it’s going to get mixed reactions. Spiritually, ecumenically, grammatically." - Captain Jack Sparrow Home | Services | About | Comment Policy | Disclosure | Contact Copyright © 2006 - 2010 30 Sous Zero Inc. Jodi Kaplan´s last blog. I think we’ve all arrived at a very special place.

Blogger 48

Blogger Post Publisher Publishing 48

Men With Pens

DECEMBER 13, 2009

I’m in the business of getting people to buy whatever you sell through great copy and eye-catching design. Good sales copy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good sales copy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea.

Education 60

Education Freelance Copywriter Copywriting 60

Men With Pens

DECEMBER 6, 2009

Fortunately for me, I’m not in it to get rich, it’s simply a way to establish public credibility and build my own intellectual property portfolio. It’s an ongoing press release, article marketing, a free full-page newspaper ad, it’s an interactive portfolio, etc. And I’m not too worried about it either.

Blog Post 64

Blog Post Post Blog Blogging 64

Men With Pens

JANUARY 3, 2010

One on one consulting, seminars, meet ups are difficult to copy and expensive to hold. it is true that Adsense worked better 5 years ago when the concept was new. Its not the ‘always been free’ concept that would keep me away. Real contact with real humans will always be valuable. That is where the future will be.

Advertising 54

Advertising Blogger Ads Copywriter 54

Men With Pens

DECEMBER 1, 2009

They had no concept of the person writing. Cory Doctorow) – give away the text for free, and count on people liking it so much that they’ll buy a copy of your book anyway. Why not put a tax on paper and pencils, you know, just in case I borrow a copy of your Stephen King novel and transcribe it word for word.

Creativity 50

Creativity Blogger Collaboration Writer 50

Men With Pens

JANUARY 10, 2010

And I’m living proof of this concept. Sell your advantage and you can give the commodity away, MWP have advantage in hot design and copy, mine is the coaching and promotion tactics). Reply FitJerks Fitness Blog ( @fitjerk ) January 11, 2010 at 8:55 pm Nice James, this post is full of awesome sauce. They have to like you?

Copywriter 57

Copywriter Copywriting Freelance Sales 57