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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. 7 (2010); ​Joshua D.

Writing 187
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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”.

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Should You Go Back to School? | Men With Pens

Men With Pens

If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Reply TravelinOma April 7, 2010 at 1:43 am This is a great article, and a reminder that getting a degree is just the start of a lifetime of education. paraphrased.

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Is Your Education Useless? | Men With Pens

Men With Pens

Even Taylor, a Men with Pens copywriter, doesn’t really think she gets much out of her college degree when she does her job. My life changed and I found myself following a different career path – several of them, in fact, before I became a copywriter and settled in quite happily. And she has a degree in ENGLISH , for Pete’s sake.