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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. In sales copy, we don’t let readers wait long to find out the answers on questions. 7 (2010); ​Joshua D. People are eager to learn.

Writing 184
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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”.

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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose.

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The Practical Guide to Writing Conversational Copy

ProBlogger

This is a guest contribution from Monika Mundell, communication strategist and copywriter. Conversational copy is one of the best ways of creating engagement with a reader. Famous copywriter John Caples delcares conversational copy to be about “You + Me.”. How to Write Concise Copy with Heart (Brevity Rocks).

Copy 51
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How to Avoid Wasting Your Blog Client's Money | Men With Pens

Men With Pens

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. You can spruce up the conversion rate of their existing site content and sales copy. Thanks Rebecca!

Blog 51
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Should You Go Back to School? | Men With Pens

Men With Pens

If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Reply TravelinOma April 7, 2010 at 1:43 am This is a great article, and a reminder that getting a degree is just the start of a lifetime of education. paraphrased.

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? James: Do you ever feel guilty writing sales copy? Writing sales copy is noble and necessary.