How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing
Enchanting Marketing
NOVEMBER 14, 2023
For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. In sales copy, we don’t let readers wait long to find out the answers on questions. That on its own is a reward to me for reading their copy, too.
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