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Outsourcing Video And Design: A Guide For Agencies And SEOs

Fat Joe

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. That can make it difficult to meet deadlines across multiple projects. That could include animated explainer videos , Blog2Video services , video ads , and more.

Agency 52
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What It Means to Get Branded Content Right

Content Marketing Institute

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. Projects , and Original. of communication professionals rely on branded content.

Brand 100
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SaaS Websites: Is shorter copy really better?

Copyhackers

It’s a distraction from what’s actually important: Forming a persuasive argument that gets your ideal visitors to take the next step in the customer journey. Sometimes the most persuasive argument you can form is longer. If you start with design, you’re putting arbitrary constraints on your persuasive argument.

Copy 52
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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Blue Ocean Shift details the how’s and the why’s of each step as a reinvention project moves forward. Beyond Bullet Points: Using PowerPoint to tell a Persuasive Story that Gets Results , Fourth Edition.

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5 Psychological Insights to Improve Your Content Marketing

Content Marketing Institute

It’s unlikely that you’ll need to apply each insight to every project but having these models in mind is likely to be useful when you want to create content that converts. A 2012 study showed that visitors judge a website in 0.05 That is why Facebook ads can be effective. Models of persuasion. Conclusion.

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30 Lessons After 30 Million SEO Visitors

Neil Patel

Lesson #5: SEO will never convert as well as paid ads. When I started off with SEO, I would run projections on how much the traffic would make me. In reality, it’s much cheaper in the long run than paid ads and will produce a better ROI. I’ve been doing this for years, just look at my old remarketing ad….

SEO 145
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The ABCs of Connecting With Generation Z

Content Marketing Institute

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. Now that’s the power of persuasion. Click To Tweet.

Retail 106