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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. They are less likely to respond to straight advertising ( they often use ad blockers ) and more likely to respond to brands that are transparent. Article sponsored by PayPal.

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7 of the Best Organic SEO Companies To Work With in 2024

BKA Content

While pay-per-click search engine marketing campaigns that place advertisements near the top of search results can immediately increase visibility, PPC campaigns require ongoing ad spending. The minimum project size for organic SEO services from Thrive is $1,000 per month or higher.

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19 Key Market Research Statistics

Backlinko

Ad pre-test 1.9% It will be interesting to see how AI impacts market research projects. Market measurement 15% User experience 12.4% Usage and behavioral studies 11% (Media) Audience research 10.3% New product/service development 9.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Q1 2021 52.1%

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Expert’s Guide to Migrating to GA4

Neil Patel

It’s the third iteration of Google’s analytics offering and has been out since 2012. Well, as you can imagine, a lot has changed since 2012, and Universal Analytics — at least in Google’s eyes — has become outdated. Ad and cookie blockers make it hard for UA to collect accurate data, leading to gaps in your reporting.

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. As part of their mission to update the brand, McDonald’s ran a competition among international ad agencies. They recruited former wide receiver, Isaiah Mustafa, to star in the ad.

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Outsourcing Video And Design: A Guide For Agencies And SEOs

Fat Joe

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. That can make it difficult to meet deadlines across multiple projects. That could include animated explainer videos , Blog2Video services , video ads , and more.

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20 Bloggers to Watch in 2012

ProBlogger

In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. Some of the best discussions of 2010 came from his blog and I believe that the Million Dollar Blog Project will result in a few more bloggers to watch. In 2012, she’ll be just as busy. Colin Wright. Jenny Blake.

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