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Dark Social: What, Why, & How to Measure it in 2023 (+ Tips)

Smart Blogger

Feeling a little in the dark about “dark social”? This less-explored facet of digital marketing is revolutionizing the way businesses understand and engage with their online audience. From private messages, emails to undisclosed browsing — these are all part of the elusive realm of dark social.

IT 61
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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. You also get ROI reporting, forms and landing pages, and standard CRM integration.

IT 145
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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Consider: In 2012, small businesses made up 99.7% Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. of US employer firms. SMBs with 500 or fewer employees are the backbone of the US economy.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers.

Marketing 107
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Top 10 Health Affiliate Programs

Backlinko

Their diverse range of products opens up numerous opportunities for affiliates to engage potential customers, encourage clicks through referral links, and guide traffic to high-converting product landing pages. Since its launch in 2012, Barefut has gained lots of recognition for its purity and therapeutic qualities.

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5 Psychological Insights to Improve Your Content Marketing

Content Marketing Institute

A 2012 study showed that visitors judge a website in 0.05 This goes for everything from tweets to blog posts – the easier your content is to understand, the more likely it is to hook your audience and keep them engaged. Use hashtags on social media to highlight the topic of your content. Social proof.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Followers engage w/ lenses more than filters b/c users are more likely to share them, says @moninaw.