Neil Patel

APRIL 22, 2021

That is the action button you should be focusing some energy on for quality lead generation. You may offer a free ebook, a teaser for lead generation intended to increase conversion and clicks that ultimately gets the consumer to give you his credit card. When you use curiosity effectively, it’ll lead to increased sales.

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Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Here are several of Chris’ experiments.

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Intergrowth

MARCH 5, 2023

The Oreo promotion that happened at the SXSW festival in 2014, where visitors had the opportunity to create custom-flavored cookies. Some companies have embraced this concept wholeheartedly. All of your lead generation data, communication history, email marketing campaigns, and customer success information is organized in this system.

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