2015 Audience Creativity Storytelling 
Publishing Trends
MARCH 22, 2023
Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project. She believes that, as with print books, “if you have a good story, that’s what brings the audience” —though, she adds, nothing happens without discoverability.
Neil Patel
AUGUST 4, 2021
Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.
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Neil Patel
APRIL 5, 2021
To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. Without creative marketing campaigns, the food industry could be pretty dull. Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience.
Content Marketing Institute
JULY 6, 2018
But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. Take It From Me also uses an interview format, but with a creative twist. In 2015, the REI Foundation made a $1.5 Stand for something. OptOutside.
Content Marketing Institute
MARCH 30, 2018
After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators. Non-Obvious trend: Back-storytelling. Simplify what you share with your audience. But don’t be discouraged by Rohit’s pronouncement. Be elegant.
Content Marketing Institute
JULY 11, 2018
The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers.
Content Marketing Institute
JANUARY 9, 2018
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience.
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