See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.
Nick Ursborne
JANUARY 15, 2024
She wants to employ both AI and EI to optimize her creative output. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy.
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