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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums.

Content 133
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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. Let’s say you have $500.

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Are VTubers the Future of Video Content Creation?

Neil Patel

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What exactly are VTubers, and why should you care?

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TikTok vs. YouTube – Choose Your Marketing Fighter

The Hoth

In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy. . It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. .

Marketing 105
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

Brand 105
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14+ Top Social Media Sites & Platforms (Your Handy 2023 Guide)

Smart Blogger

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

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Most Popular YouTube Channels & Searches of 2023

Backlinko

Cocomelon’s videos were added to Netflix in 2020, and hold the top spot in the kid’s category with popular songs like “Baby Shark” The most viewed YouTube video is called, “ Bath Song | CoComelon Nursery Rhymes & Kids Songs “, which has 6.5 Cocomelon – Nursery Rhymes (172.12 billion views.