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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 107
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Content 96
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Well, you can either wait until they post job ads, then compete against everyone else who applies…. Reverse-Engineer Writing Samples From Job Ads. Most job ads ask for relevant writing samples. Most job ads ask for relevant writing samples. When applying to these ads, most freelancers provide similar writing samples.

Freelance 126
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. can all review.

Freelance 141
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9 Font Hacks for Instagram Stories You Should Know

Content Marketing Institute

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. Only the fonts labeled strong, classic, or typewriter allow for backgrounds to be added.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Over to you.

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How to Develop and Grow a Successful Podcast

Content Marketing Institute

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. This Old Marketing example of the week.