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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Creating content is not the difficult part of content marketing. This is a sure sign iQ content is paying off.

Audience 106
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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 95
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Register today.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 104
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. Click here to check it out.

Freelance 126
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. The time saving to be gained is no small feat. can all review.

Freelance 141
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Voice Search: Is Your Content Prepared for the Verbal Revolution?

Content Marketing Institute

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

Content 109