Content Marketing Institute

DECEMBER 19, 2018

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer.

Brand 92

Brand IT Editorial Team Social Media 92

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Creating content is not the difficult part of content marketing. This is a sure sign iQ content is paying off.

Audience 107

Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

APRIL 27, 2018

A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. 37+ Tips and Tools for Picture-Perfect Visual Content. What better place to build relationships with other content marketers than Content Marketing Word 2018.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 96

Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 74

Management Electronics Media Architecture 74

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 105

Marketing Content Agency Content Marketing 105