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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Consider how the team treated a series devoted to virtual reality. A lot, it turns out. Quality #content alone never wins.

Audience 107
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

What’s the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? If an editorial team is really good, don’t mess with them, says @wvictorgao.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Content 97
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How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

They advertise themselves as writers for Forbes and allow you to buy their services by publishing an article on Forbes. To become a writer on VentureBeat, I had to fly to San Francisco, buy a ticket to their conference, and rub shoulders with the editorial team. Using the Forbes Councils System.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 105
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. The time saving to be gained is no small feat. can all review.

Freelance 141
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

For example, a headline like “How to be a freelance writer in 2016” is a great candidate for modernization. (On Job listings for everything from advertising to public relations to freelance writing can be found, making it a solid resource for all kinds of freelancers. Look for older content that could use an update.

Freelance 126