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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. The reward?

Content 133
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Are VTubers the Future of Video Content Creation?

Neil Patel

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What exactly are VTubers, and why should you care?

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience.

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14+ Top Social Media Sites & Platforms (Your Handy 2023 Guide)

Smart Blogger

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 105
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TikTok vs. YouTube – Choose Your Marketing Fighter

The Hoth

In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy. . It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. .

Marketing 105
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Most Popular YouTube Channels & Searches of 2023

Backlinko

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. Simply put—the more, the better. 12 Goldmines 91.9M 16 Zee TV 74.4M