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The Top 16 Ways Content Marketing Builds Your Clients’ Brands

Verblio

However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand. By creating informative and interesting blog posts, articles, infographics , and other types of content, you can reach a large audience of potential clients who may not have otherwise heard of your business.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. VR offers a new way to tell stories to an audience.

Brand 93
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 105
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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. Focus on big ideas and big rocks.

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How to Tell the Story of Your Company with PR

Article Writing

It’s about giving your target audience an inside look at how your company came to be and what it represents. The post shows how storytelling can increase the value of a product or service. Clearly, storytelling has a role to play in marketing and PR. It all comes down to eliciting a certain emotion from your audience.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. between 2016 and 2026.