Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Click To Tweet.

Brand 106

Brand Content Storytelling Editorial Team 106

The Creative Penn

JUNE 9, 2024

I think the first thing is that Amazon has effectively capped eBook sales prices at $9.99, and nobody's capped the advertising expenses at any particular number. So it's kind of a two-for-one deal, and in some cases, like a three- or four-for-one kind of deal, depending on who you are, in terms of advertising dollars and sales that come in.

Advertising 52

Advertising Sales Ads Publisher 52

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. We actually sell advertising in some of the emails that we do, particularly on Digital Photography School. If you’re monetizing your blog with advertises, you do wanna get them over to your blog.

Promotion 46

Promotion Text Blogger Publisher 46

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

The Creative Penn

AUGUST 21, 2023

The other thing you touched on with the cash flow is that it's an incredibly difficult business when you think about how the payment structures work, especially if you're a big advertiser. You have to pay that advertising immediately. So maybe I don't sell as many books, but I'm not just exchanging dollars for advertising dollars.

Insurance 98

Insurance Creativity Advertising Publisher 98

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. The other thing is that you can connect directly any advertising effort to the customers that it brings in. Steve: I do.

Advertising 98

Advertising Copy Sales Publisher 98

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. We're responsible for writing the book, and then also making sure it's edited, and making sure that it's got a great blurb, and got a great cover, and got things that are on brand, and then we have to be responsible for marketing.

Social Media 52

Social Media Creativity Education Storytelling 52

The Creative Penn

JUNE 19, 2023

And technically you get their email address, but now they've got your brand new book that you weren't really intending for them to get. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Joanna: It was probably me!

Copy 98

Copy Sales Publisher Publishing 98

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). 4 Metrics to Track Impact of Content Marketing on Brand Awareness.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. History of (topic/brand/product/industry). You could do one that’s storytelling. Number four is something we’ve done for the last few years on ProBlogger, we have, at the end of each year, created a post called Bloggers To Watch in 2017, or Bloggers To Watch in 2016, Bloggers To Watch in 2015.

Content 43

Content Blog Blogging Search Engine Optimization 43

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. Can be presented as the main course or served as a pre-roll advertising appetizer. Video can be served as main course or pre-roll advertising appetizer, says @joderama.

Script 105

Script Content Storytelling Social Media 105

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. By the end of January, I'd made 100 pounds without spending a penny on advertising. Adam: Hi there. Thanks for having me.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ).

Content Marketing 96

Content Marketing Transportation Marketing Content 96

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Data-driven visuals.

Blog Post 111

Blog Post Post Content Blog 111