2017 Agency Brand Storytelling 
Content Marketing Institute
FEBRUARY 9, 2018
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.
Content Marketing Institute
MAY 9, 2018
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?
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Content Marketing Institute
DECEMBER 5, 2017
However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.
Content Marketing Institute
APRIL 6, 2018
Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.
Content Marketing Institute
DECEMBER 21, 2018
In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.
Content Marketing Institute
SEPTEMBER 6, 2018
Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Content Marketer of the Year.
Content Marketing Institute
FEBRUARY 14, 2018
Storytelling through content marketing and audience personas. “We The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Michael Hong (@PotomacFan) May 9, 2017. In Washington, D.C.,
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