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A Content Marketing Love Letter

Content Marketing Institute

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). The concept took off immediately. The concept took off, says @JoePulizzi. People came to the site.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. The three Cheetah Sheets allow you to refine your critical concepts.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 97
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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. If we came up with an idea and took it to an agency,” Evan explains, “we’d lose control, lose flexibility, and it would be cost prohibitive.”.@NASCAR’s The 40-person team handles: Social media.

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27 Ideas to Break Your Creative Slump

Content Marketing Institute

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . Once I’ve found that element, I research the heck out of it and focus on that concept. Even if this concept is only loosely related, it will generally pull my brain out of a rut. Look at someone else. Bring in fresh eyes.