Remove 2017 Remove Agency Remove Editorial Remove Sales
article thumbnail

People Round-Up, Mid October 2023

Publishing Trends

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls.

article thumbnail

Bloggers to Watch in 2017

ProBlogger

Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. She became the Executive Editor, running the editorial side of the company. What bloggers are you watching in 2017?

Blogger 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees).

article thumbnail

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

REI (@REI) November 24, 2017. Use interactive sessions and digital experiences to teach writers, marketers, agencies, legal stakeholders, and sales teams how to deliver the verbal strategy. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Are you with us today?

article thumbnail

Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 93
article thumbnail

A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. A lot, it turns out.

Audience 106
article thumbnail

How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Our agency team came up with the idea of creating what we call a Goodness Circle. For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle.