Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Those are two of the biggest goals of content marketing in one fell swoop. Content coming from HQ?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Virginia Aquarium (@VAAquarium) January 25, 2017.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel.

Marketing 77

Marketing Content Creator Advertising Content Creation 77

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Content marketing should be more challenging and more fun.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

SEPTEMBER 6, 2018

When it comes to carving a fresh and future-focused path, we can all learn a few lessons from the winners and finalists from this year’s Content Marketing Awards. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. The shift to more audience-centric content has paid off.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72