Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Enrollment is limited and ends December 15, 2017 for winter semester. Register today.

Education 101

Education Brand Banking Retail 101

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

FEBRUARY 14, 2018

LinkedIn was also surprisingly popular as a channel; audiences there look for career and higher education resources from the library. Storytelling through content marketing and audience personas. “We Her team creates content specific to the audience of each branch, as well as more global content for the library system.

Social Media 100

Social Media Content Creativity Content Marketing 100

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Chris Miller (@Chris_Miller_6) December 15, 2017. The Sauce is a three-part investigative podcast produced by Studio@Gizmodo and Onion Labs in partnership with McDonald’s that tells the story of those 2017 events.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. And what does this technology cost?

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine. Finalist: Project of the Year).

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Fragmented audiences still demand frictionless experiences. GDPR is the biggest opportunity in more than a decade for #content marketers to become strategic. Robert_Rose Click To Tweet.

Retail 82

Retail Content Education Content Marketing 82

Content Marketing Institute

NOVEMBER 13, 2017

But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Audience acquisition. In The Creative Group 2017 Salary Guide , the authors explain: Creatives with skills outside their specialty are highly marketable. Storytelling. Skills needed when growing programs: Social media management.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

ProBlogger

MAY 1, 2018

Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting.

Lead Generation 44

Lead Generation Projects Construction Storytelling 44

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. 4-7 in Cleveland, Ohio.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. Travel Oregon – The Game proves that you don’t need fancy AR overlays, VR-enhanced graphics, or livestreaming video to create immersive storytelling. joderama Click To Tweet.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more. Why or why not?

Marketing 110

Marketing Brand Awareness Storytelling Agency 110

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. Since all of those audiences are different, we're going to speak to them in different ways, and we have different calls to action for them. We are authors, but we're also in the broader sense, storytellers. Chelle: I mean, it's so true.

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

APRIL 26, 2018

All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. robert_rose Click To Tweet.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

APRIL 13, 2018

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them.

Engagement 111

Engagement Content Retail Food 111

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks and a whole lot more all designed to help you as a blogger to start an amazing blog, to grow an audience, to create content that will change the world and make money from your blog.

Content 48

Content Storytelling Blog Blogging 48

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy. The Future of NFTs. Conclusion.

Brand 125

Brand Brand Awareness Collaboration Storytelling 125

Content Marketing Institute

FEBRUARY 1, 2018

Happier audiences! In her Content Marketing World talk, Structuring Content for Dynamic Storytelling , content strategist Carrie Hane details what it means to set your content free by structuring it – and why marketers should care. How have your audiences – and your company – benefited from your content being set free by structure?

Content 94

Content Medical Storytelling Text 94

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. It is going to go to a smaller audience than potentially your blog. They will sign up and they’ll see your first email, and they’ll see your second email. They get into the habit of opening those emails.

Promotion 47

Promotion Text Blogger Publisher 47

The Creative Penn

AUGUST 21, 2023

I've got clients that are netting over a million dollars every year, but when you go back and look, they went through that same period of, they wrote their first book, and then they wrote another seven to twenty, maybe even more than that, before they found their voice and found their audience. But what do you want to do to get busy?

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. With those insane numbers, content marketers always must ask, “Why should my audience click on and read this content? I paid $1.90 The result?

Content Creator 103

Content Creator Content Creation Content Storytelling 103

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

JUNE 5, 2018

Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Creativity 110

Creativity Marketing Content Creator Construction 110

The Creative Penn

JUNE 19, 2023

Author swaps are going to be a little more slowly, but you're going to be able to reach authors' audiences that may not want to participate in larger group promos. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Joanna: Absolutely.

Copy 98

Copy Sales Publisher Publishing 98

The Creative Penn

FEBRUARY 24, 2023

I used to try and stop it, and I still do make an effort when someone literally steals everything— but it takes up too much time to try and stop it all, so I focus on creating value for my true audience — all of you. But this is the nature of stories and storytelling in general. How are you building an audience?

Text 98

Text Creativity Publisher Publishing 98

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. Why did you decide to focus on selling direct to readers?

Advertising 98

Advertising Copy Sales Publisher 98

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. I’ve done this numerous times on ProBlogger where I would ask my audience a single question, ask them for examples of something they’ve done or a tip that they might have, and then I compile those things into a piece of content. You could do one that’s storytelling. Influencers to Watch in Industry.

Content 44

Content Blog Blogging Search Engine Optimization 44

ProBlogger

JULY 3, 2017

Actually the biggest benefit has been that it’s built a relationship with my audience. I know some people edit those things out, but I think and I hope my audience forgives those stumbles. Make your audience’s life better as a result of listening to your podcast. I listen to a lot of storytelling podcasts.

Content Creator 49

Content Creator Blogger Blog Blogging 49

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Among the components of your plan should be an outline of the core message you want to communicate, how you want the audience to react, and what the next steps are that you want them to take after viewing. When to use them.

Script 105

Script Content Storytelling Social Media 105