Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5%

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

AUGUST 1, 2018

Spending time deciding on the area of focus is even more important when you plan to use your survey as your editorial glue. They need to: Interest your audience (Note: This, of course, requires you to define your audience. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. These robust resources provide your audience with an in-depth examination of topics that really matter to them.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 110

Blog Post Post Content Blog 110