Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. Each of those quotes continues to inspire me and impact the way I think about content marketing.

Content Marketing 95

Content Marketing Marketing Content Editorial Team 95

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. The topic clusters model.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. WashPost HS Sports (@WashPostHS) September 2, 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. The brand claims that it “will never go back to humans.”.@shopcosabella PaulRoetzer Click To Tweet.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Stay plugged in to audience needs. Making it a success is another.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. It also helps your brand steer the message to the influencer’s audience. Click To Tweet.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5%

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

Challenge: Stay true to the editorial mission and show value to the company. All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. What to try: Invest in other teams’ success. robert_rose Click To Tweet.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. you’re essentially surfing the web to find vetted and targeted content from and for your audience. When you’re on Scoop.it!, Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

AUGUST 1, 2018

Spending time deciding on the area of focus is even more important when you plan to use your survey as your editorial glue. They need to: Interest your audience (Note: This, of course, requires you to define your audience. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Republishing.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. These robust resources provide your audience with an in-depth examination of topics that really matter to them.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 111

Blog Post Post Content Blog 111