2017 Blog Post Editorial Team Social Media 
Content Marketing Institute
DECEMBER 7, 2018
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc.
Content Marketing Institute
MARCH 1, 2018
Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive.
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Content Marketing Institute
MARCH 22, 2018
In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? First-time readers may find iQ through a native ad , a social media ad, or a shared social post. A lot, it turns out.
Content Marketing Institute
DECEMBER 15, 2017
Bridget left Tom’s of Maine in September 2017 after this interview was complete.). We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.
Content Marketing Institute
OCTOBER 30, 2018
The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. The topic clusters model. Click To Tweet.
Content Marketing Institute
NOVEMBER 12, 2017
In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts.
Content Marketing Institute
NOVEMBER 20, 2017
It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.
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