The Creative Penn

NOVEMBER 20, 2022

How can we shift our mindset to thinking about a long-term creative career? Dorie: Well, one of the concepts that I actually talked about in my latest book, The Long Game , is 20% time. And then Google popularized a related concept of 20% time. What can we do now that will make our future selves happy?

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The Creative Penn

APRIL 21, 2024

How can you build a creative, sustainable career as a ‘mid-list' indie author? I started seriously indie publishing in 2017, and here we are today. What is the ‘mid-list,' and why use that concept? Thorn: The reason I latched on to the concept of midlist—and you're right, it does come from traditional publishing.

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Content Marketing Institute

NOVEMBER 1, 2017

HANDPICKED RELATED CONTENT: Content Amplification: How to Promote and Distribute Content Effectively. Value creativity and craft in content output. Worse yet, 32% of those in the young/first steps strongly disagree that their organization values creativity. Or is it because you can’t find or afford quality creative talent ?

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Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

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Income Diary

APRIL 2, 2024

Leadership Award for Global Integration to the “technology guru” and inaugurated him into their Hall of Fame, which honours those who promote economic and social development in Germany. In October 2017, Magic Leap announced the partnership with online comic book publisher Madefire. 19 Liu Qiangdong: Founder of JD.com is worth $10.7

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Engineering Finance Education Entertainment 52

The Creative Penn

APRIL 29, 2024

Join the community at Patreon.com/thecreativepenn Dan Blank helps authors develop a human-centered approach to marketing through his book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , as well as his podcast, The Creative Shift , and his coaching and consultancy services at WeGrowMedia.com.

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Marketing Social Media Creativity Publisher 52

The Creative Penn

NOVEMBER 13, 2023

How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? So I started my first creative business in 2004. So I want to encourage people to think that you can just be more creative with direct sales. Russell: Sure.

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Neil Patel

MARCH 30, 2023

Think about it – if you aren’t interested in buying dog food, but a poorly targeted ad tries to promote some to you, even an awesome-looking dog food ad isn’t going to change your mind on the matter. AdEspresso proved this by spending $1500 on a lookalike custom audience experiment in 2017. Actually, the exact opposite is true.

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Ads Landing Page Advertising Copy 113

Moz

NOVEMBER 26, 2020

This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.

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Keywords Concept Agency Promotion 78

The Creative Penn

JUNE 19, 2023

Joanna: What about the author swaps and the group promotions? If you're saying, hey, I'm in this great promotion with these 30 other space opera authors, nobody's expecting you to have read all 30 of those space opera authors' books. Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched.

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Moz

NOVEMBER 18, 2018

By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12 billion across the country. The program was launched in 2010 in response to the Great Recession. Live music? A treasure hunt?

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Manufacturing Banking Food Electronics 58

Content Marketing Institute

DECEMBER 27, 2017

To document your workflow, visualize the progression of all the tasks to move a content asset from the idea stage to distribution and promotion. The DIY tool: The CMI team uses a multi-tabbed spreadsheet to keep our content ideas organized from conception to completion. Brainstorm ideas. Evaluating and optimizing your performance.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” High on my list of uplifting live experiences is adidas’ Brooklyn Farm Studio – one of three global creative spaces from the athletic brand. Why does the Creative Farm make my list?

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Brand Social Media Recruitment Manufacturing 71

ProBlogger

DECEMBER 13, 2023

I was getting more and more enquiries from businesses who were seeking promotion. When I started the blog I had already read Seth Godin’s book, so I was aware of the concept. Fast forward to the beginning of 2017 That’s today. I knew it was only a matter of time, if I kept doing what I was doing.

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Blog Blogging Education Blogger 53

The Creative Penn

APRIL 9, 2023

Because look, to be honest, this is the creative process, right? But she wasn't very good at marketing and promotion , and by the time she died four years later, there were hundreds of copies still sitting in boxes. So to come out in hardback in 2014, paperback 2015, and the publisher went bust in 2017. Joanna: I love this.

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The Creative Penn

DECEMBER 5, 2022

How can you change your mindset to one of creative abundance and productivity? So when I was trying to decide, well, what am I going to write, in 2017-2018 —. And I pretty much have never advertised The Creative Penn, and certainly not the podcast. So that is where we came up with the concept of monthly goals.

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Ads Social Media Writer Publisher 98

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

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Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more.

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Storytelling Entertainment Social Media Collaboration 57

Grammarly

APRIL 2, 2024

Amazingly, no one hard-codes these concepts or explains how to put them together—the model learns this itself by being trained on mind-bogglingly large amounts of raw text (such as everything on the public internet). Offloading such tasks to generative AI gives marketers additional professional and creative bandwidth.

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Architecture Healthcare Government Text 94

Quick Sprout

DECEMBER 6, 2022

So, how successful was this concept? Notice that the graph I used in the example above is from 2017. That’s when you need to get creative. Do not promote your business or link to your website. Now, you cannot overtly approach an influencer and request that person to promote your content. home decor.

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SEO Keywords Search Engine Optimization Social Media 143

ProBlogger

MARCH 7, 2017

I was getting more and more enquiries from businesses who were seeking promotion. When I started the blog I had already read Seth Godin’s book, so I was aware of the concept. Fast forward to the beginning of 2017. I knew it was only a matter of time, if I kept doing what I was doing. So I engaged in sponsored content.

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Blog Blogging Education Blogger 43

The Creative Penn

DECEMBER 9, 2022

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. She's also the co-creator of LAIKA, an AI-powered creativity tool. Show Notes. So first up –.

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Writing Creativity Writer Publisher 98

Content Marketing Institute

OCTOBER 24, 2017

According to REI’s Managing Editor Paolo Mottola (2017 Content Marketer of the Year), this base has helped his team provide a consistent audience experience, no matter what stories they decide to tell at a given time.@REI Video offers creative & strategic options that can be applied to any #contentmarketing purpose.

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Script Content Storytelling Social Media 105

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

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