Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Scripted Content. Facebook’s scripted content can be found under the Show tab.

Script 129

Script Engagement Ads Content Creator 129

Content Marketing Institute

FEBRUARY 9, 2018

If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

DECEMBER 21, 2018

Bottom line: Whether you’re looking for a book to help you reinvent your content marketing or a gift for someone who realizes they need a fresh approach, the shelves are filled with options. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Chan Kim and Renee Mauborgne.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86