Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. The average blog post was 808 words in 2014, but was 1142 words in 2017. Those are two of the biggest goals of content marketing in one fell swoop.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. Dive into your Creative Studio to look at all the advanced tools Facebook offers.

Script 129

Script Engagement Ads Content Creator 129

Moz

OCTOBER 23, 2018

If infographics are no longer the best format for content-based link building, I wanted to find out what was. I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. Impressive stuff in comparison to years gone by.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

AUGUST 9, 2018

Long decried as evidence that AI will herald in a new soulless age, machine-made content is one of the most controversial applications of AI … but, under the right circumstances, it may be the most pro-creative. ArtificialIntelligence under right circumstances, might be the most pro-creative content creator.

Marketing 62

Marketing Retail Entertainment Manufacturing 62

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cheryl refers to them as the “twin areas of creativity.”

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. HANDPICKED RELATED CONTENT: How to Take Your Travel Content on a Better Trip.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

DECEMBER 21, 2018

Bottom line: Whether you’re looking for a book to help you reinvent your content marketing or a gift for someone who realizes they need a fresh approach, the shelves are filled with options. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Chan Kim and Renee Mauborgne. Allen Gannett.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

ProBlogger

OCTOBER 9, 2017

But after reflecting on this conversation from last year it struck me that while I often talk up blogging, and share the benefits of doing it and the tactics of building profit, it may be worth acknowledging some of the hard stuff we face as content creators. The same thing is true of your creative muscles.

Blogger 44

Blogger Content Creator Construction Blog 44

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. Click To Tweet. Click To Tweet.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Who Should Use Minds A content creator who loves the idea of earning and using cryptocurrency to promote their work. If you’re an artist, creative or gamer, check out Ello or Twitch.

Social Media 111

Social Media Content Creator Utilities Agency 111

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 110

Creativity Marketing Content Creator Construction 110

The Hoth

NOVEMBER 3, 2022

worked by allowing content creators to record short-form videos of themselves lip-syncing to popular songs and movies. It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . In short, TikTok creators are only limited by their own creativity.

Marketing 105

Marketing Entertainment Education Content Creator 105

ContentWriters

SEPTEMBER 6, 2023

A bio does not have to be a creative writing masterpiece but should be able to persuade readers that a credible professional wrote the content. Its sequel, China Rich Girlfriend, was released in 2015, and Rich People Problems, the final book in the trilogy, followed in 2017. Author bios are also living pieces.

Education 59

Education Writer Content Creator Brand 59

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators. Have a strategy and editorial plan BEFORE you hire a content creator, says @MicheleLinn.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Moz

OCTOBER 25, 2019

They likely establish a trust metric of sorts for domains and then seek out information or content that most succinctly answers queries within their trust parameters, but this is just a hypothesis. Their presence in the SERPs grew over 1700% between July 2015 and March 2017, so they certainly exploded in popularity just a few years ago.

Keywords 49

Keywords SEO Insurance Content Creator 49

Content Marketing Institute

DECEMBER 27, 2017

Though the creative process is unique to every business, plenty of tools can help with generating story ideas, organizing them into relevant content pieces, and getting them into the hands of your target audience. HANDPICKED RELATED CONTENT: 20 Lesser-Known Tools For Smart Content Creators. Brainstorm ideas.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

DECEMBER 9, 2016

If you’re looking for some direction for 2017, this might just help you figure it out. From a creative director and photographer straight to you. Make 2017 your Best Year Ever | Dotti Media. Perhaps a very fetching rainbow number. 9 Ways to Improve Your Instagram Feed | Khoollect. Love these questions.

Creative Director 44

Creative Director Blog Blogging Content Creator 44

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MAY 7, 2018

It was a place where I could have a creative outlet and talk about the things that interested me. We are going to take people from being in automatic mode with their amazing camera, to having full creative control of that camera. It really was a blog that served me. It was a fun hobby. It was a place where I could express myself.

Blog 48

Blog Blogging Collaboration Social Media 48

ProBlogger

MAY 1, 2017

Peg: If you are an Adobe Photoshop user, it’s part of the creative cloud. We’ve talked a little bit about using other people’s content. I used to get tons of photos from Flickr but my fear was you can go and change the settings on photos and change the creative commons license. Everything is free in it right now. Peg: Sneaky.

Content 52

Content Blog Blogging Text 52