Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. After putting everything he had into working with his team to create excellent content, he was left “frustrated over where his work was going.”. Unfetter your thinking before you make editorial plans.

Content Marketing 98

Content Marketing Marketing Content Government 98

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company.

Editorial Team 86

Editorial Team Editorial Content Creator Content 86

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial.

Content Marketing 73

Content Marketing Editorial Healthcare Entertainment 73

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Joint projects, like making music, also reinforce unity’s power.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals. A smooth workflow is the secret sauce of successful content marketing operations. Determine your editorial guidelines and governance details.

Content Marketing 111

Content Marketing Editorial Marketing Government 111