Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Today, it’s more about comments, shares across multiple channels, discussion, and action – or engagement with your stuff – and conversions. Video is the number one form of media in content marketing.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Virginia Aquarium (@VAAquarium) January 25, 2017. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 105

Brand Storytelling Creativity Content Marketing 105

Moz

OCTOBER 23, 2018

Good static visuals or illustrations (as we now call them to avoid the industry-self-inflicted shame) are often rich in content with engaging visuals that are extremely easy for journalists to write about and embed, something to which anyone who’s tried sending an iframe to a journalist will attest. However, there's a key unknown here.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

SEPTEMBER 6, 2018

But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars , and topics, as well as its use of distribution channels like social media. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

DECEMBER 13, 2017

But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. AI-aided content frees human content creators to do more complex & qualitative work, says @AssociatedPress. Why human-created content is an opportunity.

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. joderama Click To Tweet. Example: Travel Oregon – The Game. Make adventure more manageable.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93