Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We With limited resources, Hursh says, the library has been cutting back to create fewer but more engaging programs. The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Michael Hong (@PotomacFan) May 9, 2017. In Washington, D.C.,

Social Media 100

Social Media Content Creativity Content Marketing 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Moz

OCTOBER 23, 2018

Good static visuals or illustrations (as we now call them to avoid the industry-self-inflicted shame) are often rich in content with engaging visuals that are extremely easy for journalists to write about and embed, something to which anyone who’s tried sending an iframe to a journalist will attest. However, there's a key unknown here.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

JULY 11, 2018

In an industry like retail, where success depends on a brand’s ability to continually re-engage interested consumers, content marketers stand to be particularly impacted by the new data collection standards and practices ushered in by GDPR. Ikea’s ReadMe Magazine sets high standards for employee engagement. Click To Tweet.

Retail 82

Retail Content Education Content Marketing 82

Content Marketing Institute

SEPTEMBER 6, 2018

For example, since the HITN site launch in 2017, HIMSS and its content agency, Mahlab , have built a Facebook audience from the ground up, exceeding growth targets and the audience size of its main Australian competitor by 267%. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

Neil Patel

APRIL 5, 2021

It went from 54.11% in 2017 to 62.41% in 2020. Literally 0 clicks. But here’s where it gets interesting…. Expect fewer clicks over time. Over time the number of people that clicked on no result has increased. Now keep in mind we don’t have data on every single Google search, as only Google would have that.

Landing Page 145

Landing Page Storytelling SEO Keywords 145

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. The 40-person team handles: Social media.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. The attention earned by sharing inspiring ideas, useful information, and fun content experiences can help your business stand out when those engaged consumers are ready to book their travel.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness? Why or why not?

Marketing 110

Marketing Brand Awareness Storytelling Agency 110

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 105

Brand Content Storytelling Editorial Team 105

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. I think that when people say develop your writing muscle, they don't realize that you can have muscles that you engage on different days of the week. We are authors, but we're also in the broader sense, storytellers. I think that's brilliant.

Social Media 52

Social Media Creativity Education Storytelling 52

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Give your audience a reason to engage with your brand’s content.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. We use our email to direct people to some of the social media accounts that we’re building community on, to drive engagement. It drives a lot of traffic every week. It helps us to build community.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. To do that, you’ve got to know the audience and make it so engaging that it earns that position,” Dusty says.

Brand 101

Brand Contractor Editorial Content 101

Buffer

JULY 27, 2017

sessions in May 2017. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. We found that videos have been receiving more engagement and, consequently, more reach on social media than links.

Editorial 52

Editorial Social Media Blog Blogging 52

The Creative Penn

FEBRUARY 24, 2023

Have a look at David Gaughran’s blog for a glimpse [ Scammers break the Kindle store from 2017, Kindle Unlimited: A Cheater Magnet from 2021 , and a whole load more.] It is our job to engage and help shape it for the better — because it is not going away and the usage and applications of AI will only increase and accelerate.

Text 98

Text Creativity Publisher Publishing 98

Content Marketing Institute

FEBRUARY 1, 2018

In her Content Marketing World talk, Structuring Content for Dynamic Storytelling , content strategist Carrie Hane details what it means to set your content free by structuring it – and why marketers should care. Yes, you may need a new CMS and maybe even new team members. And yes, you may look back and declare all those changes worth making.

Content 94

Content Medical Storytelling Text 94

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy. Conclusion.

Brand 125

Brand Brand Awareness Collaboration Storytelling 125

Content Marketing Institute

DECEMBER 13, 2017

Engaging writing. Storytelling in content marketing gives the user an “experience.” In your human-created piece, you will have engaged content collaborators and readers to address your human audience’s biggest questions. 15, 2017. . What will make someone click, convert, and become a loyal, avid fan?”. Valuable advice.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 49

Editorial Social Media Blog Blogging 49

Content Marketing Institute

JUNE 5, 2018

Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

Creativity 110

Creativity Marketing Content Creator Construction 110

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. If you chafe under such restrictions, think it hampers your creativity, or just need a hand getting started, then you might want to check out these posts: Creating a Blog Content Plan for 2017.

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Characterize the customer’s journey.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

The Creative Penn

AUGUST 21, 2023

And then they'll say, well, really, what I want to do is I want to show that I'm an expert, and I really want to get speaking engagements, or about people see that I think about financial services in a different way and I want to manage their money. So if you think you're going to beat them in the store on that day, you're crazy.

Insurance 98

Insurance Creativity Advertising Publisher 98

ProBlogger

JULY 3, 2017

Our download numbers were crazy, and it built some real momentum and engagement as well. I listen to a lot of storytelling podcasts. If you are on a certain frequency (maybe it’s once a week), it doesn’t mean you can’t throw in a real burst of extra content for that week. We actually did really well over that week.

Content Creator 49

Content Creator Blogger Blog Blogging 49

Content Marketing Institute

APRIL 19, 2018

If you feel like you’ve exhausted topics, engage with your audience by creating lighter content. Engage in the community (and bring an ax). If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. I once based a plumber’s web design on a cool-looking bag of beef jerky.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. According to REI’s Managing Editor Paolo Mottola (2017 Content Marketer of the Year), this base has helped his team provide a consistent audience experience, no matter what stories they decide to tell at a given time.@REI

Script 105

Script Content Storytelling Social Media 105

Neil Patel

SEPTEMBER 28, 2020

Social media, for instance, has metrics such as engagement and likes, whereas email marketing focuses more on open rates and click-throughs. Storytelling – Together, you will need to figure out what the data is really telling you. The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees.

Agency 134

Agency Digital Marketing Utilities Education 134

The Hoth

JANUARY 5, 2023

Here are some content ideas that will keep your subscribers and customers engaged: Ask for feedback . If your narrative storytelling is strong and your call-to-action is convincing, you stand the greatest chance of boosting conversion rates. . Using visuals over text will improve retention and engagement, according to research.

Writing 100

Writing Marketing Education Text 100

Content Marketing Institute

OCTOBER 23, 2018

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.

Retail 105

Retail Concept Persuasion Construction 105

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Use Storytelling. That means if you want to rank well, your site needs to perform well on mobile. You can even micro-target content.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

Content Marketing 96

Content Marketing Transportation Marketing Content 96

Content Marketing Institute

AUGUST 14, 2018

Bethany Chambers , director of audience engagement, North Coast Media. Seriously, who remembers what 2017 was the “year of”? Storytelling should evolve into a conscious unlocking of humanity’s harmonious potential. Storytelling should evolve into a conscious unlocking of humanity’s harmonious potential.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97