Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. You can’t talk about online event promotion without addressing the importance of your social media accounts. Take a look at the Inbound 2017 event page from years ago.

Promotion 145

Promotion Social Media Content Creation Ads 145

ProBlogger

JUNE 1, 2017

Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. The good news is that social media can help light a fire under your list building strategy and maximise the results of your e-mail marketing campaign.

Social Media 50

Social Media Media Landing Page Education 50

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. OptOutside. 8 M people took part in #OptOutside.

Content Marketing 105

Content Marketing Marketing Content Retail 105

Smart Blogger

NOVEMBER 2, 2022

Social proof marketing tactics leverage your existing customers to attract new ones. 20+ Examples of (Effective) Social Proof. Here are 22 social proof examples you can use and how other brands currently employ them in real life. In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements.

Brand Awareness 99

Brand Awareness Social Media Food Promotion 99

Neil Patel

JANUARY 27, 2021

Craig Davis , the former Chief Creative Officer at marketing communications firm J. 38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. Social Media Metrics (and Their Impact on Content Marketing). Not anymore. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

The Creative Penn

APRIL 21, 2024

How can you build a creative, sustainable career as a ‘mid-list' indie author? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Thorn Coyle explains more in this episode. Joanna: Yes.

Social Media 52

Social Media Publisher Publishing Publishing 52

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media.

Content Marketing 88

Content Marketing Government Marketing Food 88

Kayleigh Moore

JANUARY 6, 2022

I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. I did, however, start writing for The Quality Edit , which has been a fun team to be part of and gives me a bit more creative freedom than business-style reporting.

Retail 130

Retail Consulting Freelance Food 130

Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. Google and social media filters tend to offer information you already know or were expecting to learn, while books can expose you to unexpected ideas. Publish as a video or podcast.

Content Creator 102

Content Creator Content Creativity Content Marketing 102

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Cost: Free.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

The Subversive Copy Editor

JANUARY 16, 2023

Many manuscripts are in good enough shape for submission; the publisher will commission a professional copyedit when the book is under contract. __. They know when to enforce strict writing rules and when to fudge in a creative context. Chicago: University of Chicago Press, 2017. Note to Readers. This blog will end in February!

Proofreader 52

Proofreader Writer Editorial Publisher 52

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. The era of designing creatives and writing copy for desktop first… is over.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

NOVEMBER 1, 2017

Publishing every day – or even a few times a week – is time-consuming. HANDPICKED RELATED CONTENT: You Are Publishing Too Much (and Failing). Value creativity and craft in content output. Worse yet, 32% of those in the young/first steps strongly disagree that their organization values creativity. Click To Tweet.

Manufacturing 98

Manufacturing Content Marketing Marketing Editorial 98

ProBlogger

JANUARY 26, 2022

In this strategy (or lack of strategy), bloggers simply publish content and then wait for visitors to stumble upon it. Share on social media. Social media is great because it’s free. Research all of the opportunities and don’t be afraid to get creative. You Have a “Come and Find Me” Strategy.

Blog 48

Blog Blogging Lead Generation Social Media 48

Content Marketing Institute

NOVEMBER 12, 2017

It certainly can’t write a creative story (yet), but here’s a look at a few sentences written by Quill around the performance of mutual funds: The energy sector was the main contributor to relative performance, led by stock selection in energy equipment and services companies. WashPost HS Sports (@WashPostHS) September 2, 2017.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. In 2019, Facebook’s head of global creative strategy Rick Van Veen told Variety , We’re still figuring it out and learning. Dive into your Creative Studio to look at all the advanced tools Facebook offers. Here in the U.S.,

Script 129

Script Engagement Ads Content Creator 129

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. Healthcare IT News Australia.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

The Creative Penn

JANUARY 26, 2023

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.

Creativity 98

Creativity Projects Government Text 98

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Marketing 107

Marketing Content Agency Content Marketing 107

Neil Patel

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. It wasn’t long before people started asking for more.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Skills needed when growing programs: Social media management. Enter the content marketing team framework. Editorial planning. Content creation.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

The Creative Penn

NOVEMBER 13, 2022

In the intro, how to predict and profit from publishing trends [ ALLi blog ]; my live, in-person events IRL and online; Trends for 2023 webinar with Alex Newton, K-lytics. So three years ago you really started getting into publishing. So I started publishing in December 2017. Why didn't you go the traditional route?

Ads 98

Ads Sales Publisher Publishing 98

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 108

Creativity Content Marketing Marketing Content 108

ProBlogger

JANUARY 26, 2022

In this strategy (or lack of strategy), bloggers simply publish content and then wait for visitors to stumble upon it. Share on social media. Social media is great because it’s free. Research all of the opportunities and don’t be afraid to get creative. You Have a “Come and Find Me” Strategy.

Blog 26

Blog Blogging Lead Generation Social Media 26

The Creative Penn

JANUARY 22, 2023

I want to come back on the waiting to win the lottery thing because I feel that that actually has a parallel in publishing, in that people are like, oh, well, this one book, if I just get the agent, if I just get the book deal, if I just get the film deal, or the TV deal, I will make a million , and I can retire. But it's okay with me.

Sales 98

Sales Proofreader Consulting Copy 98

ProBlogger

JANUARY 9, 2017

Let’s not get to the end of 2017 and wish you’d finally taken the plunge. You can learn the fine arts of basic code or spend time and energy learning more in-depth techniques for writing , photography , social media strategy , designing , html – the list is almost endless. To have a creative outlet.

Blog 53

Blog Blogging Manufacturing Retail 53

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

ProBlogger

NOVEMBER 28, 2017

This habit has allowed me to transform my travel blog, and I’ve published more high-quality posts than I ever had before. Working on the blog for 30 minutes in the morning also gets my creative juices flowing, makes my other writing better, and puts me in a great mood. Now it’s just what I do. Why This Works For Me.

Blog 46

Blog Blogging Freelance Projects 46

ProBlogger

JANUARY 9, 2017

Let’s not get to the end of 2017 and wish you’d finally taken the plunge. You can learn the fine arts of basic code or spend time and energy learning more in-depth techniques for writing , photography , social media strategy , designing , html – the list is almost endless. To have a creative outlet.

Blog 44

Blog Blogging Manufacturing Retail 44

The Creative Penn

APRIL 29, 2024

In the intro, TikTok ban signed into law in the USA [ The Verge ]; No One Buys Books [ Elle Griffin ]; Please stop bashing book publishing [ Publishing Confidential ]; The Hotsheet ; Books sell, but book doesn't [ Seth Godin ]. Joanna: Now you were last on the show in 2017. Dan Blank gives his recommendations.

Marketing 52

Marketing Social Media Creativity Publisher 52

Smart Blogger

JUNE 5, 2023

You’ll find an overview of more than 12 different comparable social media platforms, and the number of users, privacy policies and feature highlights for each one. Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Ready to find your “new Facebook”?

Social Media 111

Social Media Content Creator Utilities Agency 111

The Creative Penn

DECEMBER 18, 2023

In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. She now plays a key role in developing Barnes & Noble’s social media content and strategy, particularly its TikTok account, @bnbuzz. Learn more.

Social Media 117

Social Media Text Sales Publisher 117

The Creative Penn

MAY 6, 2024

How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? Join my Community at Patreon.com/thecreativepenn Chelle Honiker is the co-founder and publisher of Indie Author Magazine , Indie Author Training, Indie Author Tools, and Direct2Readers.com.

Social Media 52

Social Media Creativity Education Storytelling 52