Remove 2017 Remove Editorial Remove Social Media Remove Storytelling
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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy.

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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

Storytelling is often done in silos at the business unit or market level. REI closed its doors on the big shopping day of Black Friday and brilliantly triggered a national conversation in social media. REI (@REI) November 24, 2017. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108
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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. You need look no further than social media to see both newbies and pros proudly tagging their content with #OptOutside. OptOutside.

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How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Buffer

sessions in May 2017. And no matter what type of post we’re creating, the aim is to help marketers and small businesses to become more successful on social media. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.