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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

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15 Examples of Great Digital Food Advertisements

Neil Patel

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

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Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. Be careful not to make something too commercial.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

ABC Copywriting is a copywriting agency based in the United Kingdom. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content. ABC Copywriting. His copywriting advice is as relevant as ever.

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What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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