Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Get face to face.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

JANUARY 3, 2018

What’s the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? If an editorial team is really good, don’t mess with them, says @wvictorgao.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution. Choose the content you will (and won’t) focus on.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 26, 2017

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

NOVEMBER 6, 2017

Yes, this is Step 1 for every type of content). A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem. The editing process is more important than ever in long-form content like this. Access the hundreds of presentations from Content Marketing World 2017.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.

Content Marketing 74

Content Marketing Marketing Content Editorial 74