Content Marketing Institute

MARCH 1, 2018

With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments. Register today. .

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

JANUARY 3, 2018

While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Will 2018 be? Click To Tweet.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Content promotion: Beyond the basics.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105