Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Karl Sakas , agency advisor, Sakas & Company. 1,000: Lunch with all our editorial team members – internal subject-matter experts.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Don’t say “engagement” or “brand awareness.”

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Moz

FEBRUARY 4, 2019

Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. The biggest limitation of these metrics is a looming external variable often beyond our control — the editorial calendars and agendas of the publishers.

Landing Page 49

Landing Page Agency Publisher Publishing 49

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Content Marketing World 2018 saw more than 3,700 marketers from more than 50 countries gather to talk about the strategic approach of content. What does this mean for content teams.

Marketing 97

Marketing Government Content Content Creation 97

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Describe your ideal brand voice in three words. Audience engagement. Lead generation. Loyalty and evangelism.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 104

Content Marketing Marketing Content Electronics 104