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How to Target Generation Z Through Paid Ads

Neil Patel

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. You might think your online presence should be geared toward selling your product and building brand awareness. Zoomers disagree.

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How Content Takes the Stage to Change Brand Perception [Example]

Content Marketing Institute

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. Circus Circus (@CircusVegas) June 30, 2018. ARIA Las Vegas (@AriaLV) April 10, 2018. In fact, the idea that entertainment is a human invention ties together the brand content. MGM Resorts (@MGMResortsIntl) June 8, 2018.

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How To Use HARO For Digital PR Links: Benefits, Tactics, and Tips

Fat Joe

It can help you get high-quality backlinks , build brand awareness , and establish thought leadership. If you are an agency looking to offer digital PR services then this tier is an absolute must. Agencies across the board are offering digital PR and HARO services, so you need to work hard to stand out among the crowd.

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How Creating a Holiday Content Marketing Strategy Helps Your Business

Express Writers

Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Improves Brand Awareness. With clever, memorable content during the holidays, you can give your brand awareness a boost. Get Quality Holiday Content Crafted by Experts.

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Can You Still Use Infographics to Build Links?

Moz

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Both my past experiences agency-side and my gut feeling would be that content creators are moving away from it as a core format for link building.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic? We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

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What It Means to Get Branded Content Right

Content Marketing Institute

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. USCAnnenberg ?#research

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