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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Our agency team came up with the idea of creating what we call a Goodness Circle. Scandals and fake followers aren’t problems in the micro-influencer universe, but it’s critical to maintain an open line of communication with your micros. Registration is open – sign up today. .

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. CMWorld Click To Tweet. .

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Voice-activated communication. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. The team used MailChimp to first communicate with leads via email. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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4 Business Models for Content Marketing

Content Marketing Institute

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. Each model has a different investment strategy, optimal team structure , discrete measurement goals, and road map to evolve.